Our People

Led by Janice Honigberg, Sun Belle professionals have deep experience growing, shipping, handling, marketing and merchandising fresh commodities. Our seasoned sales staff has had over 100 years experience in fresh produce retailing and food service and is well versed in the challenges of produce merchandising. Multilingual logisticians maintain constant contact with agronomists in the field, pack houses, customs brokers, shipping and trucking lines to ensure seamless shipment from field to Sun Belle and our customers. In our distribution centers, staff with experienced hands and eyes make sure every flat of produce leaving Sun Belle provides our customers the best in value and quality. And Sun Belle operates a fleet of its own trucks to guarantee reliability.

Most of Sun Belle’s winter berries are grown by pioneering Chilean agronomist Julio Giddings on farms in Mexico, Chile and Argentina. These Sun Belle farms maintain exacting standards for quality and food safety and are investing heavily in identifying and bringing to market a future stream of superior berries.